Get ‘R Done Heavy Truck Repair
A mobile-first redesign and targeted SEO increased Get ‘R Done Truck Repair’s traffic by 375% across remote Alberta.
Get 'r Done Truck Repair
Targeted traffic
375%
Increase Over 2023
The Results
Our SEO strategy focused on both on-page and off-page optimization, with particular emphasis on Google Maps and local search optimization. These efforts ensured that GRD not only appears prominently in relevant searches within its local market but also extends its reach across Alberta. By capturing the interest of clients searching for heavy-duty repair services on Google, especially in underserved rural areas, GRD has seen an increase in organic traffic and direct calls for mobile repair services.
Dominating Local Searches
A strategic focus on local SEO and Google Maps optimization drove increased traffic and direct calls for GRD’s mobile repair services across Alberta.
- 375% increase in traffic for 2024 over 2023
- 20% increase in Maps discovery and calls
- 20% increase in Maps discovery and clicks to the website
- Extended visibility across Alberta’s local markets
Ready to Read The Solution?
The Challenge
The primary goal was to revamp the Get ‘R Done (GRD) Truck Repair website to drive significant organic traffic and improve accessibility for truckers and businesses in urgent need of repair services while on the road. To enhance this, we designed the site to facilitate clear conversion pathways so that potential customers can easily and quickly engage with GRD, especially when accessing the site via mobile devices. The mobile-first strategy was critical, considering the nature of the trucking and heavy-duty repair industry, where clients are often working remotely and require immediate access to solutions.
Limited Mobile Accessibility
GRD Truck Repair faced challenges in driving organic traffic and providing accessible solutions for truckers and businesses needing urgent repairs on the go. Their outdated website lacked mobile functionality, creating barriers for customers in remote areas requiring quick, reliable service.
- Outdated website with limited mobile usability
- Difficulty engaging customers in remote areas
- Inefficient conversion pathways for urgent service inquiries
- Low visibility in organic search and local map results
The Solution
To maximize GRD’s reach and impact, we crafted a mobile-centric approach to engage users who are primarily researching equipment solutions on mobile devices, especially in rural and remote areas. By strategically targeting regions without nearby heavy-duty repair facilities, we aimed to position GRD as the go-to choice for mobile repairs. This approach provided GRD with a competitive advantage in winning mobile repair calls, particularly for high-value, larger-ticket repair jobs that benefit from minimal competition.
In addition, we designed the marketing around the service model of GRD’s existing structure, incorporating flat rate charges for travel and labor on-site. This strategy not only maximizes the billable time of service trucks and technicians but also minimizes strain on equipment and personnel by reducing the time needed for actual work with the back-and-forth commutes, resulting in increased productivity and profitability for GRD’s mobile repair division.
We redeveloped the website following best practices in both user experience and technical optimization. This included modernizing the site’s interface, optimizing load speeds, and ensuring it was fully responsive on all devices. Over the past year, our team has closely collaborated with GRD to enhance visibility through comprehensive SEO strategies.
Optimized for On-the-Go Solutions
We implemented a mobile-first approach, targeting underserved regions and enhancing the website’s functionality for mobile users. By combining strategic local SEO with technical improvements, we positioned GRD as the top choice for mobile repairs, increasing both visibility and profitability.
- Designed a mobile-first website for on-the-go accessibility
- Improved user experience with fast load speeds and responsive design
- Targeted underserved areas with strategic SEO for mobile repairs
- Maximized service efficiency with clear conversion pathways and optimized operations
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