Sherwood Park Mall

Ongoing campaign planning and multi-channel promotion that helped a mall competing with Southgate, Kingsway, and South Edmonton Common grow its foot traffic and social reach.

Situation

Sherwood Park is an affluent community just a few minutes east of Edmonton. The mall, however, has struggled in recent years to remain relevant.

They've found themselves competing for business with Southgate and Kingsway, as well as areas such as South Edmonton Common, and similar "common areas" being planned and developed in Sherwood Park.

Task

In late fall 2014, ThinkTANK was contacted by Sherwood Park Mall and began helping them plan, coordinate, and promote their monthly promotions — beginning with a Black Friday promotion in November 2015.

Sherwood Park Mall Black Friday promotion

Process and Strategy

Since then, ThinkTANK has been working continually with Sherwood Park Mall to increase their traffic in the mall and on social media using Facebook, Twitter, Pinterest, and Instagram. By helping them focus their efforts and develop their brand, they've been able to increase foot traffic through the mall on the average day, and increase the reach and impact of their regular social media.

In these regards, the campaigns we've helped coordinate have been a great success.

Sherwood Park Mall Fashion Show promotion

Evolving the Brand

We've helped them evolve their branding to appeal to a greater audience, including developing a series of posters and taglines designed to appear across all aspects of their advertising.

While this branding effort has been a work in progress, it certainly has provided more focus and consistency within their messaging.